Podcamp DC: Generational Cross-Marketing

I’ll be speaking at PodCamp DC this Sat., April 19, at 10 a.m. My presentation will be on how the various American generations use communication technologies and social media differently, and how you can communicate best with each generation.

UPDATE: Follow-up on my Podcamp DC press here and my photos here.

Generations and Social Media - Talk Show Guest

I'm the next scheduled guest on Jonny's Par-tay. I'll be speaking about how and why different generations use social media differently. The details are here.

UPDATE: To watch the archived show --

1) People should go to http://www.mogulus.com/jonnyspartay
2) They should click on the button at the bottom that says"On Demand"
3) They should click on the episode called "Jessie Newburn"

How long is a generation?

In a world in which people are born every minute, how can social generations be located and their birthyear boundaries defined?

To answer this, you first have to determine the length of a generation. Here it helps to consider what happens when society encounters some great event that seems to change the course of history: History puts a different stamp on different peer groups according to their age-determined social roles. (For children this role might mean responding to an emergency by showing deference to elders and staying out of the way, while for young adults it might mean taking up arms and risking death to meet the enemy.) Thus, the length of a generation (in birthyears) should approximate the length of a phase of life (in years of age). Before the early nineteenth century, American generations should average about 25 years in length; since then, they should average about 21 years. Necessarily, these lengths can vary somewhat for each generation depending on the noise of history and the precise timing of great events. ~ Source