To know where people will be tomorrow ...

To know where people will be tomorrow, focus on the life trajectory of their generation.
Generations never stand still. Like individuals, they strive, mature, and transform—always motivated to overcome basic personal and social challenges that they define for themselves early in life. Some generations (like Mae West's) start wild and later on slow down; others (like Gloria Steinem's) start off cautiously and later on speed up. From year to year, a generation's choices are buffeted by fads and events. But in the long run, its life trajectory is invariably governed by its archetype.



The text above is copied verbatim from William Strauss and Neil Howe's Lifecourse site; the full 26-page document can be found and downloaded here.