Saturday, December 15, 2007

To know where people are today ...

To know where people are today, focus on their generation, not their age.
People never "belong" to an age bracket. Rather, they belong to a generation which happens to be passing through an age bracket—a generation with its own memories, language, habits, beliefs, and life lessons. Back in the 1950s, we called rising 50-year-olds the "power elite"; today, we call them the "cultural elite"—a shift having more to do with the experience of living Woodstock vs. D-Day than with anything new about being age 50. Put differently: You learn less about a traveler by looking at the train station you find him in than by looking at the baggage he left home with.

The text above is copied verbatim from William Strauss and Neil Howe's Lifecourse site; the full 26-page document can be found and downloaded here.

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